Publishers

Publishing is the process of production and dissemination of literature or information - the activity of making information available for public view. In some cases authors may be their own "Publishers", meaning: originators and developers of content also provide media to deliver and display the content.

Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded to include electronic resources, such as the electronic versions of books and periodicals, as well as websites, blogs, video games and the like.

In regards to Optizmo

A Publisher in the Optizmo System is called a Mailer. A Mailer is given access by an Advertiser to upload and/or download Opt-In and Opt-Out Lists.