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Disclaimer: OPTIZMO TECHNOLOGIES, LLC is a neutral, 3rd Party Suppression List Management and eMail Compliance service. We do not endorse any of the companies listed below. Our goal is to simply help our customers make informed decisions and provide the resources necessary to do so.

ESP(s)

The following companies all offer outsourced or self-service web-based solutions that help you build and manage your address lists and deliver emails to recipients (and usually a lot more on top of that).

  • Campaigner ~ www.campaigner.com

    "Campaigner enables organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way. It includes all the features necessary to send professional newsletters, grow opt-in lists, and improve permission-based marketing results. Campaigner includes automatic CAN-SPAM compliance, and on demand online access for a low monthly fee."

  • Vertical Response ~ www.verticalresponse.com

    "At VerticalResponse we work hard to offer online tools that enable anyone regardless of technical expertise to get up and running in minutes with their email and direct mail campaigns. Self-service isn't just for the gas pump anymore, it's the way businesses need to use the Internet to help them grow."

  • Listrak ~ www.listrak.com

    "Listrak is an integrated, self service email marketing solution that offers detailed management and analysis tools to companies seeking to simplify, synchronize, and capitalize on their online marketing endeavors."

  • StreamSend ~ www.streamsend.com

    "Comprehensive and cost-effective permission based e-mail marketing suite available, and it is our honor to provide this powerful email marketing suite to marketers, entrepreneurs and online retailers around the world."

  • MobileStorm ~ www.mobilestorm.com

    "The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services."

  • Topica ~ www.topica.com

    "Topica's Online Marketing and Sales Solution enables businesses and organizations to find prospective customers and sell more online. By using Topica, marketers better leverage their current online marketing initiatives, such as paid search, affiliate programs and display advertising, to convert more Web site traffic into first-time buyers and loyal long term customers."

  • SubscriberMail ~ www.subscribermail.com

    "SubscriberMail provides a full spectrum of functionality for developing, delivering and measuring email marketing messages through a web-based interface."

  • Silverpop ~ www.silverpop.com

    "Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging."

  • Newsweaver (Based in Ireland) ~ www.newsweaver.co.uk

    "Newsweaver is Europe's leading email newsletter specialist with clients ranging from SMEs, charities and associations to large multinationals and government agencies. At Newsweaver we provide you with the email software tools to create email marketing campaigns that work - from the initial design of your newsletter to tracking your readers' behaviour."

  • MailerMailer ~ www.mailermailer.com/index.rwp

    "MailerMailer is an award winning email marketing and newsletter service developed and run by MailerMailer LLC, headquartered just outside of Washington, D.C. in Maryland's second largest city, Rockville."

  • ExactTarget ~ email.exacttarget.com

    "ExactTarget is on a mission. We're dedicated to providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email."

  • Campaign Monitor (Based in Sydney, AU) ~ www.campaignmonitor.com

    "Web designer doing email marketing? Campaign Monitor is built for you. Rebrand the interface, create sub-accounts for your clients and even let them send their own campaigns. Set your own prices and earn a profit each time your clients send."

  • EmailLabs ~ www.emaillabs.com

    "Lyris HQ is the award-winning email-marketing software formerly known as EmailLabs ... and it's now so much more than email."

  • Bronto ~ bronto.com

    "Bronto provides a powerful email marketing solution with advanced features, exceptional deliverability, detailed analytics and robust reporting."

  • Salesware (Based in Milan, Italy) ~ www.salesware.it

    "Co-founders of Salesware, Adriana Galgano and Eugenio La Mesa are considered by International Companies to be among the MAIN EXPERTS in Email Marketing."

  • NewZapp (Based in the UK) ~ www.newzapp.co.uk

    "newzapp makes email marketing easy. Create, send and track professional email campaigns for your business, with no setup costs."

  • MailChimp ~ www.mailchimp.com

    "We make it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. Unlike some of our competitors, we don't "dumb things down." We take extremely powerful tools that sophisticated marketers use (like segmentation, a/b testing, and ROI tracking), and we make them accessible to anyone. And because our platform uses an open API, it's easy to integrate internal systems (like Salesforce) and web applications (like Magento and Drupal) with our email marketing engine. That's why over 80,000 users, who range from small 1-person startups to Fortune 500 corporations use MailChimp."

  • Pure (Based in the UK) ~ www.pure360.com/index.html

    "Pure provides a flexible email and SMS marketing solution, with companies worldwide using our services."

  • GetResponse ~ www.getresponse.com

    "GetResponse is an easy, web-based email marketing software that delivers your campaigns, offers, newsletters, follow-ups and autoresponder messages."

  • EmailDirect ~ www.emaildirect.com

    "EmailDirect provides web-based software that allows online marketers to easily: build email marketing campaigns, manage/segment email contact lists, send permission-based email messages and track the performance of email campaigns."

  • Inxmail (Based in Germany) ~ www.inxmail.com

    "Our core competence is the development and technical provision of solutions for modern and professional e-mail marketing."

  • Xert Communications ~ www.xert.com/solutions

    "The Xert PrecisionTM Suite is a set of integrated online marketing applications that enable marketers to strategically collect and organize contacts, execute targeted email marketing and events marketing, and optimize the results of online marketing activities."

  • Contactology ~ www.contactology.com

    "Contactology is an email marketing software built for business. Create, send and track email messages, newsletters and more. You get great deliverability, email templates, powerful reporting and personal service."

  • Newsberry ~ www.newsberry.com

    "Now you can target and segment subscribers based on who opened emails, clicked links, and which emails bounced. This new tool will help you maximize response..."

  • Constant Contact ~ www.constantcontact.com/index.jsp

    "Constant Contact's leading email marketing and online survey tools-supported by its expert personal coaching and support-help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys and begin a dialogue with their customers."

  • Emma ~ www.myemma.com

    "Meet Emma, the email marketing and communications service that's taken a unique approach to web-based software."

  • iPost ~ www.ipost.com

    "For more than ten years, we at iPost have concentrated on doing one thing better than anyone else - providing tools and services for email marketing campaigns. As one of the leading email marketing companies, we have helped hundreds of clients successfully communicate to customers and prospects via email."

  • YesMail ~ www.yesmail.com

    "Yesmail is an innovative industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology and strategic services, Yesmail boasts a complete portfolio in emarketing solutions and tools, including direct marketing applications, data management, data intelligence, lead generation and email lists, interactive applications and best practices consulting."

  • Net Atlantic ~ www.netatlantic.com

    "An industry innovator, Net Atlantic was one of the first Email Service Providers. With tools that create, send and track email campaigns, our Web-based/SaaS email marketing solution efficiently manages your communications. Sending targeted, permission-based email is the most effective way to build your brand, generate new business and increase sales. Net Atlantic's Email Marketing software offers advanced email campaign reporting capabilities, allowing you to track opens, clickthroughs, bounces, member status, and more."

  • ContactLab (Based in Milan, Italy) ~ www.contactlab.com

    "ContactLab is a simple, flexible and intuitive technological platform for e-mail marketing. Direct and relationship marketing activities conveyed through digital communication channels..."

  • Sendloop (Based in Istanbul, Turkey) ~ sendloop.com

    "Sendloop includes all professional features that you will need for your email marketing campaign combined with a very easy to use interface."

  • Elite Email ~ www.eliteemail.com

    "The complete email marketing software solution that lets you create eye-catching and professional direct email marketing campaigns with no tech skills."

  • Vidi Emi ~ www.vidiemi.com
  • CommuniGator (Based in the UK) ~ www.communigator.co.uk

    "CommuniGator Ltd has a characteristically fresh approach; treat email marketing with the attention it deserves, and your audience will do the same."

  • Boomerang ~ boomerang.com/default.aspx

    "Email Marketing Services Self-Service and Full-Service Online Email Marketing Tools that have been delivering successful email newsletters, email surveys, and email promotions for thousands of customers since 1991!"

  • RatePoint ~ www.ratepoint.com

    "Collect, manage and promote real customer feedback and reviews, and stay connected with customers. RatePoint allows you to do it affordably and without a lot of work. There's no software to download or install - it's a completely web-based solution."

  • Pixelnews (Based in Madrid, Spain) ~ www.pixelnews.es/index.php5

    "Send and track the result of your email and sms campaigns
    Design your own campaigns, send them to your contacts and track the results easily."

  • Mobilize Mail (Based in New Zealand) ~ www.mobilizemail.com

    "Mobilize Mail provides premium email marketing and delivery solutions for businesses, associations, non-profit organisations and individuals in New Zealand. Our core focus is to get your permission based email delivered, opened and read."

  • CoolerEmail ~ www.cooleremail.com/index.ice

    "CoolerEmail is the leading provider of web-based HTML e-mail marketing solutions that enable users to easily build and send professional, graphic-rich e-mails - and track recipients' responses in real time."

  • iContact ~ www.icontact.com

    "iContact allows businesses, non-profit organizations, and associations to easily create, send, and track email newsletters, surveys, and autoresponders."

  • Delivra ~ http://www.delivra.com

    "Delivra is an Indianapolis email marketing services provider that makes it possible for anyone to create, send and track e-newsletters, surveys and announcements with no technical skills required. Delivra offers easy-to-use email templates and personal support, as well as robust features for the savvy tech user."

  • TailoredMail ~ www.tailoredmail.com

    "We're here to help you build relationships. Introduced in 1997 - innovating ever since. In use by several hundred small, medium and large companies and agencies, TailoredMail is a hosted, feature-rich, and simple-to-use Email marketing/broadcasting solution."

  • Pinpointe ~ www.pinpointe.com

    "Pinpointe's on-demand email marketing system empowers B2B marketers to target and personalize their communications based on prospects behavior, interests and characteristics. Pinpointe helps marketers nurture and deliver more quality opportunities to the sales team and analyze results with reduced marketing effort."

  • GraphicMail (Based in Capetown, South Africa) ~ www.graphicmail.com/site/default.aspx

    "The GraphicMail application, developed by Quattro, now has over 6000 customers, with support offices in 14 countries - making it a global leader in its market. Organizations as diverse as Europcar, Cox Communications, Harvard University and Oxfam use us to maintain relationships with their distributors, customers, students and members."

  • Concep (Based in London / Sydney / New York) ~ www.concepglobal.com

    "Concep is a marketing technology and services company that helps you build better relationships with your clients, prospects and stakeholders by harnessing the power of digital marketing communications."

  • Blaynmail (Based in Tokyo, Japan) ~ www.blaynmail.com

    "BLAYNMAIL provides various functions to help create, send and track email magazines and newsletters in form of HTML or simple text emails. One of the great feature of BLAYNMAIL is that it allows you to deliver an UNLIMITED number of email campaigns. We do not restrict the number of emails you send to your mailing list during a contract term!"

  • SpinnakerPro (Based in San Francisco, CA and Ireland) ~ www.spinnakerpro.com

    "SpinnakerPro is an award-winning web-based email marketing solution designed for marketing professionals. SpinnakerPro enables you to deploy highly targeted and relevant email marketing campaigns to your subscribers with real-time measurable results."

  • Act-On Software ~ www.actonsoftware.com

    "The Act-On service makes it very easy for you to create and send personalized e-mail messages to carefully targeted segments."

  • eMailCampaigner (Based in the UK) ~ www.emailcampaigner.com

    "We help our clients improve their email marketing which typically results in a significant improvement in key performance indicators."

  • SimplyCast (Based in Canada) ~ www.simplycast.com

    "SimplyCast is a leading provider of email marketing solutions for organizations worldwide. With over 10,000 customers in various industries ranging from accounting, law and retail to real estate, tourism and advertising, SimplyCast provides businesses with email marketing tools to help them effectively reach their customers and grow their businesses."

  • Benchmark Email ~ www.benchmarkemail.com

    "Build relationships. Make sales. Promote your goods. Gather data. Benchmark's email marketing software delivers powerful, user-friendly and affordable tools to create, send and track high-performance email and newsletter campaigns."

  • Sign-Up.to (Based in the UK) ~ www.sign-up.to

    "Send email marketing and mobile marketing campaigns, build your mailing lists, design beautiful emails, track your results and much, much more with Sign-Up.to, the web-based permission marketing solution designed for you."

  • Sailthru ~ sailthru.com

    "Triggermail Our flagship service monitors delivery of transactional email into the user Inbox. If it gets sent we'll tell you when it was delivered and what happened when it was opened."

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EMAIL LIST SOFTWARE

These companies provide software for managing your email lists and marketing efforts.

  • Infacta (Based in Ireland and US) ~ www.infacta.com

    "We develop software and service solutions that will help you to create, distribute and measure your communication campaigns."

  • Active+ (Based in France) ~ www.emill.net/email-marketing-software.html?&L=47

    "Born in 1997 in Boston, Active+ Software has grown quickly thanks to the development of OS enhancing utilities that would provide companies with the robustness required for their server applications. Today, Active+ Software tools are being used in some of the most prestigious and demanding organizations in the world including 20% of Fortune 500 companies."

  • Inxmail (Based in Germany) ~ www.inxmail.com

    "Our core competence is the development and technical provision of solutions for modern and professional e-mail marketing. Our outstanding partners around the world provide a full range of services connected with our products and in the general area of e-mail marketing."

  • Xert Communications ~ www.xert.com/solutions

    "The Xert PrecisionTM Suite is a set of integrated online marketing applications that enable marketers to strategically collect and organize contacts, execute targeted email marketing and events marketing, and optimize the results of online marketing activities."

  • eyepin (Based in Austria) ~ www.eyepin.com

    "eyepin offers various tools for Email newsletter- and mobile text message marketing. With eyepin you can easily create and send your Email campaigns and track them in real time. Lots of enhanced tools let you filter addresses and offers detailed campaign statistics."

  • Interspire (local Austin company) ~ www.interspire.com/emailmarketer

    "Interspire is a privately owned company which develops content management, shopping cart, knowledge management and email marketing software used by more than 20,000 organizations worldwide including fortune 500 companies (Intel, Shell, GE), enterprise organizations (Virgin, Ubisoft, Monster.com) and also thousands of small/medium businesses and digital agencies."

  • ListMailPRO (Based in Canada) ~ www.listmailpro.com

    "ListMail enables you to manage and publish ALL of your e-zines, newsletters, update lists and more from the comfort of your web site!"

  • Omnistar Mailer ~ www.omnistarmailer.com

    "Omnistar Email Marketing Software is our web based email marketing system. It is written in php and is actively used by webmasters around the world to manage their email marketing."

  • Oempro (Based in Istanbul, Turkey) ~ octeth.com/index.php?v=2

    "Octeth has created and distributed software products to more than 16,000 of the world's leading enterprises, educators, government agencies and small businesses. Having already developed some of the world's most advanced web-based applications, we are constantly expanding our line of products and services and simultaneously improving our highly regarded "Relentless Support" - a term we coined to describe our unique level of technical support."

  • ActiveCampaign's 1-2-All ~ www.activecampaign.com/email-marketing

    "1-2-All is the leading web based email marketing software for creating, maintaining, and sending to your mailing lists. Manage your next email marketing campaign using statistical tracking, time sensitive autoresponders, custom subscription forms, personalized mailings, advanced real time graphical reporting, and more."

  • Arial ~ www.activecampaign.com/email-marketing

    "Arial Software products are integrated into ecommerce strategies by large corporations and small businesses alike, to send personalized emails to customers, prospects, members and subscribers."

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CONSULTANTS

And these folk specialize in email marketing consultancy and agency services.

  • Loop Consulting ~ www.loopconsulting.com

    "Loop Consulting Group is an online marketing firm that is dedicated to helping our clients reach their online communications and sales goals."

  • BrightWave Marketing ~ www.brightwavemarketing.com

    "BrightWave Marketing is an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. BrightWave Marketing focuses on creating and managing exceptional digital messaging programs that drive revenue, cut costs and build relationships."

  • BeTuitive Marketing ~ www.betuitive.com

    "We create company-specific print, online, and video publications for companies in all markets. Our turn-key service will nurture your company's relationships and drive bottom-line results."

  • Blue Penguin Development ~ www.bluepenguindevelopment.com

    "Blue Penguin Development helps professional service firms get clients, by showing them how to communicate effectively with the people they already know. We specialize in the development of electronic newsletters."

  • Alchemy Worx (Based in UK) ~ www.alchemyworx.com

    "Alchemy Worx is the UK's only full-service email marketing agency. Because we're focused entirely on email, we're confident that no full-service agency can compete with us on cost, quality, experience or vision. We understand every step of the email marketing cycle and bring this in-depth knowledge to every job, whatever its scope. We deliver over 80 business and consumer facing email campaigns every month, for more than 20 clients."

  • Salesware (Based in Italy) ~ www.salesware.it

    "Salesware provides solutions to use Email Marketing to sell, build customer and reseller loyalty and to brand in a very flexible and effective way"

  • SubscriberMail ~ www.subscribermail.com

    "SubscriberMail was formed by a team of marketing experts, resulting in a user-friendly and intuitive system that doesn't require a technical background to operate."

  • Silverpop ~ www.silverpop.com

    "Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging."

  • EmailDirect ~ www.emaildirect.com

    "EmailDirect provides web-based software that allows online marketers to easily: build email marketing campaigns, manage/segment email contact lists, send permission-based email messages and track the performance of email campaigns."

  • rabbit eMarketing (Based in Germany) ~ www.rabbit-emarketing.com/?pi=1&l=en

    "rabbit eMarketing is one of the leading European agencies specializing in professional email marketing. Our philosophy is clear: "Email campaigns should not just deliver clicks, they should deliver profits." We were the first German agency ever to win a MarketingSherpa award, claiming two such accolades in 2007. We are also regular winners of Germany's largest direct marketing award: the Mailingtage Awards."

  • mobileStorm ~ www.mobilestorm.com

    "We have been in business for almost a decade, delivered 2+ billion messages and executed a million email and mobile marketing campaigns on behalf of thousands of customers."

  • Vidi Emi ~ www.vidiemi.com
  • Headstrong Media ~ www.headstrong-media.com

    "Headstrong Media is a cutting edge internet marketing think tank, custom built for the sole purpose of providing superior performance; supporting our clients with the most current and technologically advanced tools in the industry. From our humble beginnings in 2001, we have achieved a flawless track record by delivering unparalleled solutions and services to the international business community."

  • Concep (Based in London / Sydney / New York) ~ www.concepglobal.com

    "Concep is a marketing technology and services company that helps you build better relationships with your clients, prospects and stakeholders by harnessing the power of digital marketing communications."

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ANTI-SPAM RESOURCES

  • CAUCE ~ www.cauce.org

    Coalition Against Unsolicited Commercial Email. Advocates for a legislative solution to the spam problem.

  • ESPC ~ www.espcoalition.org

    Email Sender and Provider Coalition. Works towards solutions that hurt spam, but allow legitimate email marketing to continue. Has advice for marketers on permission practices and similar.

  • The DMA ~ www.the-dma.org/antispam

    The Direct Marketing Association was a little ambivalent on the topic a while back but now has a more active anti-spam stance.

  • IAB ~ www.iab.net/standards/iab_email_guidelines.asp

    The Interactive Advertising Bureau encourages email marketing best practices to protect the distinction between spam and legitimate commercial email.

  • MAAWG ~ www.maawg.org/home

    "Messaging Anti Abuse Working Group" a global organization focusing on preserving electronic messaging from online exploits and abuse with the goal of enhancing user trust and confidence, while ensuring the deliverability of legitimate messages.

  • EMA ~ www.emarketingassociation.com

    "Email Marketing Association" The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues.

  • BBBonline ~ www.bbb.org/online

    "Better Business Bureau Online" BBBOnLine allows businesses with Web sites to display the BBB Accredited Business seal online following confirmation of their adherence to the BBB Code of Business Practices, including its online standard.

  • EEC ~ www.emailexperience.org

    "Email Experience Council" global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

  • Return Path ~ www.returnpath.net

    Return Path's exclusive whitelist program is available through our certification services. Join our network of trust and gain access to the largest, broadest and most respected whitelist in the email universe, covering more than 1.3 billion mailboxes worldwide.

  • Good Mail ~ www.goodmailsystems.com

    Goodmail Systems makes CertifiedEmailTM, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders.

  • Truste ~ www.truste.org

    The TRUSTe program is consistent with government and industry guidelines con cerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.

  • McAfee Secure ~ www.mcafeesecure.com/us

    McAfee SECURE web sites have passed a set of daily security scans that helps address your security concerns like hackers stealing your confidential information. McAfee SECURE shopping is your safe shopping destination. Browse and shop with confidence at hundreds of merchants.

  • Authorize.net ~ www.authorize.net

    (For Merchants) We implement and maintain compliance with industry leading security initiatives such as the Payment Card Industry (PCI) Data Security Standard. More than 232,000 merchants trust Authorize.Net to process their Internet transactions securely.

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ANTI-SPAM LAWS

  • United States ~ www.ftc.gov/bcp/conline/edcams/spam/business.htm

    The CAN-SPAM Act of 2003 establishes standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. The acronym CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. The bill was sponsored in Congress by Senators Conrad Burns and Ron Wyden.

  • United Kingdom ~ www.ico.gov.uk/what_we_cover/privacy_and_electronic_communications.aspx

    The British government implemented the relevant EU directive in December 2003 with the Privacy and Electronic Communications Regulations. The legislation has attracted criticism for being too weak, for example by making it legal to send unsolicited email to businesses on a purely opt-out basis. Tougher legislation can be expected in the future. Mainstream advertisers also need to comply with industry self-regulation in the form of various codes of practice.

  • Australia ~ www.acma.gov.au/WEB/STANDARD..PC/pc=PC_2008

    Australia's anti-spam law is the Spam Act 2003. A 2006 review confirmed the usefulness of the legislation such that significant changes are not expected. There are also two important codes of practice relevant to email marketers. See below for links to further information.

  • Canada ~ www.ic.gc.ca/eic/site/ecic-ceac.nsf/eng/h_gv00045.html

    Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) covers online privacy in detail and contains many provisions relevant to email marketing. In addition, a government-initiated task force recommended specific anti-spam legislation in a 2005 report (see below) and in May 2008 an anti-spam law began progressing through the Canadian parliament.

  • New Zealand ~ www.antispam.govt.nz

    Legislation regulating commercial email finally passed through the New Zealand Parliament at the end of February 2007 in the form of the Unsolicited Electronic Messages Act. The original Bill was introduced in mid-2005 and got its first reading in December of the same year. It was then referred to the Commerce Select Committee who reported back at the end of August 2006 with suggested amendments and enhancements.

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ADDITIONAL RESOURCES